Photo of Asaf  Reindel

Asaf Reindel

New York
7 Times Square
New York, NY 10036-6516
Tel: 212.833.1117
Fax: 212.373.7917

Asaf Reindel represents companies in connection with domestic and international mergers and acquisitions, joint ventures and debt financings, and private equity funds and hedge funds in connection with their investments, contracts, and compliance issues. He also represents early-stage and mature companies in various industries in connection with equity investments, debt transactions, mergers and acquisitions, commercial agreements, employment matters, and other day-to-day aspects of their operations. Mr. Reindel also represents high-level executives and employers in the negotiation of employment and separation arrangements, and family offices and high-net worth individuals in connection with their investments. He is also a member of the firm’s LIBOR Transition Task Force.

Mr. Reindel is head of the firm's Israel practice and represents Israel-based technology and other companies in connection with their U.S. business activities, and U.S. individuals and entities in transactions in Israel. He has published several articles in Israeli media.

Representative Matters

  • Representation as U.S. counsel of CloudEndure, an Israel-based provider of business continuity solutions, in connection with its sale to Amazon.
  • Representation of an early stage company in the healthcare industry in connection with its seed investment round, and an early stage home products company in connection with its Series A investment round.
  • Representation of a U.K.-based family office in connection with its lead investment in a U.S. venture capital fund.
  • Representation of an Israel-based technology company in a venture debt financing transaction with an Israeli private equity fund.
  • Representation of AcceloWeb (IL) Ltd., an Israel-based technology company, and its venture capital investor and other shareholders in its sale to Limelight Networks, Inc., a U.S. publicly-traded provider of online content delivery services.
  • Representation of a major private equity fund in connection with a substantial number of investments and exit transactions in the People’s Republic of China, including an IPO of one of the fund's portfolio companies.
  • Representation of an Israel-based technology company and its shareholders in connection with the sale of substantially all of its assets to a U.S. publicly traded company.
  • Representation of an India-based investment fund, as U.S. counsel, in connection with a $20 million venture capital investment related to the restructuring of a U.S. technology company with an India-based subsidiary.
  • Representation of an investment fund managed by a large Israeli asset management firm in connection with an existing investment in the U.S.
  • Representation of an Israel-based startup cybersecurity company in connection with employment, contractual, and other matters related to its U.S. operations.
  • Representation of an online media company in connection with contractual, employment, and other matters related to its day-to-day operations.
  • Representation of a senior officer in connection with his departure from a major global bank, employment by a major hedge fund as head of a substantial business unit, and subsequently his departure from such hedge fund and his employment as a senior officer by another hedge fund.
  • Representation of a founder of an online lifestyle company in connection with a major investment in the company.

Prior to joining Friedman Kaplan, Mr. Reindel practiced at Cravath, Swaine & Moore LLP. He is a native speaker of Hebrew.

Outside the Office

Mr. Reindel represents the Firm in its affiliation with the Israel Hedge Fund Association, and is a member of the Technology and Venture Law and Mergers and Acquisitions Committees of the Business Law Section of the New York State Bar Association.

Fast Facts


Columbia Law School, L.L.M. (2001)

Tel Aviv University Law School, LL.B., magna cum laude (1999)

Bar Admissions

State of New York



Chief Justice Aharon Barak, Supreme Court of Israel

Honors and Awards

Kent Scholar, Columbia Law School

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